We apply our advertising experience to creating professional content for internal and external use. We help strengthen the company’s image by conveying its mission, values and achievements to employees, partners and customers

Corporate video is one of the most effective tools for business, allowing not only to promote goods and services, but also to build internal communication, increase customer loyalty, and strengthen the company’s image. In the context of digital transformation and the growing popularity of video content, businesses are increasingly using video in their marketing, educational, and HR strategies.
Companies recognize that high-quality video can not only attract attention, but also convey complex information to the audience in an accessible way, evoke emotions, and increase audience engagement. However, the process of creating professional video content requires significant resources, expertise, and technical training, making the services of video production studios in high demand.

Corporate video refers to various video products created by businesses to solve business challenges. These videos can be for customers, partners, investors, employees, or a wider audience.
We create videos in different formats:

• Image videos about the company help build reputation and trust. They showcase the brand’s culture and mission, and can be used in presentations.
• Recruitment videos attract new employees by showing the company culture and working conditions, and are an integral part of human resources strategies.
• Training videos include workshops and tutorials to educate employees.
• Presentation videos for investors explain the key benefits of a project or business through video, helping to attract investment.
• Video blogs and expert interviews engage audiences and enhance a company’s reputation as experts in their field.
• A video interview with the company’s CEO is an effective format used in PR strategies. We offer filming of interviews with top managers, including the CEO.

The demand for business videos is constantly growing. Companies order company videos for marketing and conference videos for event coverage. High-quality video production allows businesses to effectively communicate with their audience and stand out in the market.

Marketing and sales.
Advertising and promo videos, video presentations of goods and services, content for social media and YouTube, videos for the website and landing pages, customer cases and reviews confirming the value of the product.

HR and corporate culture.

• Video presentations for candidates.
• Content for the adaptation of new employees.
• Video courses and instructions on internal processes.

Filming a video interview with the company’s CEO, a video about the company — important elements of HR branding and PR

Training and development of personnel.

• Training courses and video trainings.
• Instructions on safety and work standards.

Internal communications.

• Video messages from management.
• Reports from events, meetings, corporate parties.

Investor and partner communications.

• Presentation and reporting videos.
• Demonstration of the company’s achievements and plans.

Creating a video for a presentation is a key tool for B2B communication.
Companies that actively use video production for business gain a competitive advantage, as high-quality videos for companies attract attention more quickly, are better understood, and are more memorable.

Creating high-quality corporate videos requires not only professional equipment and software, but also experience in writing scripts, shooting, editing, animation, and sound engineering.
Full-cycle video studios take on the entire process of creating videos from pre-production to post-production and distribution and promotion.

Why should businesses contact a production studio?
Expertise — professionals know how to create videos that will effectively promote a company’s business.
Technical equipment — studios use professional equipment not available to most companies, saving time and resources.
Guaranteed results — production studios create content meeting high standards.
By working with a professional full-cycle video production studio, businesses get more than just a video. They get a powerful tool to achieve their strategic goals.

1. Presentation videos
Presentation videos are one of the most popular video formats used by businesses to showcase their company, services, products, and key benefits. This content is commonly used at investor meetings, in marketing campaigns, on company websites, and on social media platforms.
Presentation video tasks:
— Create a first impression of the company
— Communicate the brand’s mission and values
— Demonstrate competitive advantages
Example: A video presentation about the company that uses dynamic footage, employee interviews, and infographics to reveal the brand’s history and achievements.

2. Image video:
This format aims to create a positive perception of the company and establish an emotional connection with the audience. Focuses less on products and more on the brand
Used in brand advertising campaigns, on social media, and as part of PR strategy
Example: A bank's branding video that shows how fi nancial services help people achieve their goals and improve their quality of life.

3. Recruitment videos:
HR-branding has become an important part of corporate strategy. Help attract talent by showcasing company culture, values, working conditions
What it includes:
— Interviews with employees.
— Footage of the work process.
— Success stories within the company.
— Video interview with the director.
Example: A video where employees tell why they chose the company, what they like about their work, and what opportunities for growth the company provides.

4. Training and instructional videos
Such videos help to save time on training staff and customers. They are used in adaptation programs, training, safety instructions.
What are the advantages:

• Unifi cation of information presentation.
• Availability at any time.
• High visibility.

Example: A video instruction for restaurant employees about customer service standards.

5. Reports from events
Event coverage is essential for companies that host corporate events, conferences, exhibitions, team building activities, and presentations to strengthen their brand, attract customers and partners, and increase employee engagement through high quality corporate videos.
Where used:
Within the company for historical and reporting purposes. In PR and marketing campaigns to attract partners and clients.
Example: A video report from a business forum featuring the best moments, interviews with participants, and key speakers.

6. Case studies and customer reviews
One of the most effective video formats for businesses, as potential clients trust real reviews.
How a case study video is structured:

• The customer’s issue.
• The solution offered by the company.
• The final result.

Example: Video where a customer explains how a product helped them boost sales by 30%.

7. Company video blogs Regular video content keeps the audience engaged and enhances the company’s expertise.
Popular formats:

• Interviews with experts.
• Analysis of industry trends.
• Behind-the-scenes of business.
• An interview with the CEO.

Example: Technology company’s video blog covering innovations and new developments

Pre-production (preparatory stage):

• Briefing and task setting — defining the goals of the video, target audience and key message
• Development of the script and concept — forming the structure of the video and thinking out scenes, lines and visual style
• Planning the filming — selection of locations, actors, props and technical equipment
• Storyboarding — creating a visual plan for filming.

2. Production (filming process):
At this stage, direct work is carried out on the set.
What includes:

• Organization of lighting, sound.
• Recording of interviews, staged shots, shooting on location.
• Use of drones, action cameras, stabilizers.

3. Post-production (editing and processing)
After filming, video processing begins.
Stages:

• Basic editing — Assembling the main frames.
• Color correction — Adjusting the image for better perception.
• Sound and voiceover — Adding a voiceover and soundtrack.
• Animation and graphics — Inserting logos, infographics, and effects.

Final editing — optimizing the video for desired platforms.
The video production process includes filming interviews, staging scenes, and working with lights and sound. We develop scripts for company films and provide video coverage of conferences and other events.

Choosing a video production studio is an important decision that affects the quality and success of your videos.
Here are some key criteria to consider when choosing a studio:

• Portfolio — Look at their past work and evaluate their style and quality
• Experience in corporate videos — Some studios specialize in commercials, while others specialize in educational videos
• Customer reviews — Consider their reputation and how clients have rated them
• Flexibility — The ability to accommodate client needs
• Price/quality ratio — Cheap videos may not be worth it if they don’t deliver the desired results

• What are the steps involved in creating a video?
• How long will it take to produce?
• What is the budget required?
• What additional services (animation, voiceover) are included in the price?

Corporate videos are a powerful tool that can significantly enhance a company's marketing, HR brand, and internal communications. Professional video production helps create high-quality content that addresses specific business objectives.

Choosing a production studio is an investment in the effectiveness of your video. By working with professionals, a company gets not just a video, but a tool that can increase sales, boost customer loyalty, and improve internal processes.

If you need to create a video about your company, make a presentation video, or record an interview, we can help you develop a concept and implement the project at a high level.