Modern SMM is not about managing an account, but about building a visual communication system that works to attract, engage and increase brand awareness. Strong visuals are just the beginning. They must be supported by a content calendar, audience analysis and distribution strategy in order to truly drive customer engagement rather than simply decorate the feed. In this context, brands require not just a content creator, but a team that can manage the entire process from idea to filming, design, publishing and promotion.

We are a video production company that assists brands on social media platforms. We create visual and video content, package accounts and produce content that aligns with the brand's strategic objectives.

What does the FLYFILM Video Production’s «SMM on-demand» service include?

We take on the entire cycle, from developing account structures and visual packaging, to shooting videos in different formats, publishing them, and promoting them.

1. Analytics and Strategy: The basis of strong social media marketing is understanding the environment. We start by analyzing the audience's behavior, interests, motivations, conducting a competitive analysis of visual techniques, content formats, frequency, engagement, identifying best practices, and opportunities for accurate brand positioning.

Based on this data, we create a strategy, selecting formats, rhythms, visual techniques that are sure to reach our audience and setting the foundation for successful social media promotion.

2. Creating Business Accounts We create not just pages, but visual entry points into the brand. These are full-fledged media platforms with a well-thought-out structure, design, and content:

• Launch a Telegram channel or YouTube as a visual magazine or news feed for the company;
• Design Instagram* or VK, focusing on visual style and content;
• Lay video content at the foundation - with the logic of serialization, recognition, and engagement.

3. Turnkey Packaging Each social media requires proper visual adaptation. We engage an art director / designer to make your feed look like a branded exhibit:

• Create a branded grid and visual design guidelines;
• Develop templates for covers, cards, stories, video previews, and channel design;
• Use visual storytelling to enhance your brand's perception as professional and high quality.

4. Social Media Account Management
Our main difference is that we don't use templates for managing social media accounts. Instead, we create them around strong photo and video content. We produce Reels and Shorts based on the brand's marketing strategy and adapt them to marketing campaigns, product launches, or HR tasks.
We create content series with visual logic and rhythm, using video as a storytelling tool. From backstage to leadership statements and teasers to mini-documentaries, we design content based on our environment: concise cards for Telegram, dynamic reels for Instagram*, videos in the form of series for YouTube.

5. The platform is a production project like Telegram, Instagram* and YouTube. We don't just use them as channels, we approach them like media projects with production, formats, and strategies.
There are fundamental differences in our approach to Instagram*, Telegram, YouTube and VK. Each platform requires its own pace, format, visual presentation and scripted solutions.
We manage Telegram as a brand media with graphics, collections, native announcements, storytelling and thematic information or educational content depending on the niche and objectives. Our focus is on managing a business channel, creating a presentation, structure and categories that work as tools for recognition, trust and lead generation.
For YouTube, we create visually appealing videos, help with cover art, metadata and build release logic.
Instagram*/VK are used for creating a dynamic visual showcase of the brand, focusing on dynamic formats such as Reels, Stories and animations.
We approach SMM as media production. Each platform is a separate project, and each video is part of the strategy. Every post is an element of brand's visual presence, and we manage our accounts so that they are not just active, but also strong and recognizable.

Scenarios, photo and video shooting for companies' tasks and trends:

The role of creatives in the effectiveness of promotion cannot be overestimated: they determine whether the content will be noticed, understood, and engage the target audience. We create creative as a full-fledged service: from analytics and insights to scenario, shooting, and implementation. We can quickly respond to trends and build a brand in the relevant context without losing quality and meaning.

What is included in the service:
1. Creating creative scenarios for marketing goals: Each idea is created for a specific brand task: product launch, promotion, special project, or event. We work on engagement, coverage, and increasing awareness. We support offline activities, PR events, and seasonal campaigns.

2. Scenario development and storytelling:
We write scenarios with rhythm, recognition, and visual hooks.
We take into account the platform’s format, length, trends, and your audience’s language.

3. Quick integration into current context:
Brands that can adapt quickly to current topics while maintaining their identity are most effective.
We approach trends and news with a production-oriented mindset.
We adapt the visual style and format to fit the trend, creating engaging content that still reflects your brand’s unique identity.

4. Visual implementation: video shooting for social media, photos, and creative content tailored to trends and marketing objectives.
The approved idea is implemented within our team, where creativity and production work together as a cohesive whole. This allows us to maintain control over quality and deadlines.
We organize photo and video shoots tailored to a trend, promotion, or campaign. We select actors, locations, and props, taking on the entire process. We handle editing, graphics, animation, and color correction. We adapt the final material for all necessary media and platforms.
Creativity is not only about inspiration, but also about a precise implementation system. As a result, we create social media content that is easily integrated into our media strategy and works towards brand awareness and engagement.

How is a business account designed and packaged for social networks with a branded visual code?

The first impression on social media works in seconds. Whether a user stays, subscribes and understands who they're dealing with depends on how the account was designed. We approach the design of business accounts like creating a brand's visual interface - holistic, recognizable and adapted to each platform.

What is included in the service:
1. Creating social networks from scratch We design accounts as branded digital spaces:

• choose platforms based on your target audience and objectives;
• create accounts and configure key settings (description, links, categories, and design);
• prepare a starting grid of posts to ensure that the account looks cohesive and professional from day one.

2. Developing or adapting a brand identity for social networks
Branding shouldn't break on social media — it should adapt. We take your brand book (or create principles from scratch) and adapt the brand’s visual principles to the language of each platform: from dense information cards in Telegram to covers and reels in Instagram*. All of this is done within a single code, but with consideration for user behavior on the platform:

• we select colors, compositions, typography, and visual elements;
• we develop templates for covers, reels, stories, and pinned posts.
• We create visual principles that can be easily scaled up or down to any format.

3. Unification of the team If the account is managed by our team alone, we prepare visual and design guidelines:

• templates and instructions for managers and designers;
• a guide on tone of voice and presentation style;
• examples of publications and scenarios.

Today, Reels is not just a format, it is a key visual communication tool that shapes reach, recognition, and brand perception on the feed. We approach reels as full-fledged production units with a creative concept, script, crew, and editing.

What is included in the service?
1. Development of a creative concept:
Every video starts with an idea. We develop a concept for a campaign, product, news story, or brand visual style. We analyze trends, platforms, and your audience. We offer a variety of formats, from quick lifestyle clips to stylized staged videos.

2. Scriptwriting and directing
Reels are a short but well-structured story: we develop scripts and plans for Reels and stories. We think about what's in the frame, how it looks, what rhythm it has, and why viewers will want to watch it. We consider timing, locations, graphics, and key accents. We take into account algorithms and behavioral mechanics of platforms, making the first frame "catching", choosing the pace, visual hooks, and duration that meet the expectations of Instagram, VK, and TikTok.

3. Organization and shooting content
We work with a full production team, including producers, directors, camera operators, and cast. We shoot reels and other formats with the quality of commercial photography. We organize the filming process from briefing to shooting day. We provide equipment, lighting, sound, props, and locations. We work with actors, models, and experts.

4. Editing, graphics, and adaptation We edit content for social media and perform all post-production work with our own team:

• editing for the dynamics of Reels: clip rhythm, hooks;
• color correction, work with graphics, titles, и subtitles;
• adaptation for Instagram*, VK, TikTok, и Shorts, taking into account user algorithms и preferences.

How Reels are made: stages and participants

Briefing and approval of the concept - we discuss the task, select references and agree on the visual style.
Script development - we write out moves, scenes and timings.
Preparation for filming - we select a team, locations, props and actors.
Shooting day - we work according to the plan and conduct production control on set.
Post-production - editing, graphics and adaptation for platforms.
Final transmission and release - we prepare material for publication and promotion.

As a video production company, we not only create visually striking videos and reels, but also accompany them with effective promotion. Setting up and running ads on social media is an essential part of our process. Even the most high-quality content won't bring results if nobody sees it.

What we do:
1. Choosing promotion channels and selecting platforms for video format and purpose
Each video we produce is not just a video, but a medium with a goal: to gain exposure, engagement, and lead to action. Therefore, we plan ahead where and how it will appear:

• Select advertising platforms where visual content is displayed 100% (Instagram*, VK, TikTok, YouTube, Telegram) Consider the format: vertical video, story, short clip, or integration
• Building a media strategy centered on video content as the core element of the campaign

2. Establishing and launching advertising campaigns For each visual, we customize the ad based on the format and audience behavior:

• We create ad creatives: previews, adaptations, timings, and formats tailored to the company's objectives.
• We launch campaigns for reach, engagement, traffic, or views.
• We work with all major social media platforms and websites.
• We test and scale our campaigns.

3. Integrations and video content seeding For video, it's not just about "where" but also "how." We produce integrations:

• select Telegram channels, bloggers, and YouTube formats where your video looks organic;
• prepare materials and adapt videos to the platform format;
• we control the presentation and make sure that the visual style and context do not conflict with the brand.

If you need an SMM that speaks both the language of the brand and the language of algorithms - we can become your production team in the world of social media. We don't just design accounts - we build visual systems that work to increase awareness, attract customers and achieve business goals. With strategy, production and meaning.
*Instagram is a product of Meta Platforms Inc., whose activities are prohibited on the territory of the Russian Federation.